Aug 8, 2017
If brands created an experience and community that inspired fandom like sports does in every city around the world, would brand marketing stop feeling the need to disrupt every good blog or video with an annoying call to action or ruin every social media platform with self promotional content?
When most people...
Jul 15, 2017
We’re in the midst of digital content overload as we have more channels and types of content to consume than ever before. I’m asked almost weekly by brands and entrepreneurs which should they create, a video blog or podcast.
This question is an interesting one as I’ve been a podcast host for 4 years and currently...
Jun 1, 2017
Let's face it it's about time we started holding marketing agencies, marketing leaders, and marketing projects to some kind of benchmark.
When I'm asked my thoughts on the future of marketing or what I think about the current state of social media marketing and what's happening with the future of TV advertising I often...
Apr 14, 2017
The most successful deployment of a social media focused project with deploying a social selling infocused on
How do you show ROI of social media? You increase the bottom line, empower non social media sales teams to leverage the power of social engagement and you provide customer, prospect and competitor data in...
Feb 15, 2017
Influencer Marketing is growing in focus for brands but the INFLUENCERS as well as the BRANDS have so much to learn!
On this episode I talk about the latest drama with PewDiePie & Disney as YouTube’s biggest star gets kicked and deserved it but Disney should get kicked too!
Link from The Guardian mentioned on the...