Dec 20, 2016
Watch out I’m fired up and full of passion on this episode, it might be a combination of my strong belief in the importance of defining success in this digital world full of noise and fakers or just the fact I was using my new standing desk. But on this episode you'll feel my passion, my fire and hear my plea for everyone that wants to use new technology or bleeding edge marketing strategies, that you must define success, you must link it to business goals and ultimately anyone that starts with the technology or the apps without defining success is an idiot.
I love and believe in the power of digital storytelling, I’ve built my business around building strategies for social video apps like Snapchat, Facebook Live, Periscope, YouNow and others. But more than that, I love helping people embrace change and focus on the aspects of their business they love the most while letting their employees, customers and advocates tell their story. I don’t care about what technology a business is using or what marketing tool they have purchased, I care about helping a business solve a problem, achieve a business object and ultimately achieve the success they’ve defined at the start of the project. So it doesn’t matter if you’re writing down your goals as an entrepreneur for 2017 or putting a 2017 content calendar together as a small business, after listening to this episode I hope you understand the importance of using data, having a clear understanding of how you’ll measure your goals and the data and ultimately define and focus on success more so than any shiny object or bleeding edge technology.
This week I accomplished in 2016 goal of reaching 100k followers on my Twitter account @iSocialFanz. Now this is a vanity metrics but in this episode you'll hear me explain why this single metric might appeared to be in the goal for me in 2016 it was really a combination of strategy and focus as well as proving an event professional wrong that wanted to pay me more money but only if I had 100k followers.
Quotes from this episode:
“Success when tied to a single metric, is guaranteed to fail!”
“Data isn't the story.
You use data to help tell the story…”
“Focus of building a following on social media has to be able the combination of what you provide your followers and what your followers will provide you.”
“Success is determined by your audience, not by you the brand or content creator!”
On this episode I discuss:
What is FOMOFanz Podcast
“ My goal for FOMOFanz is to turn the fear of missing out into the joy of missing out by translating the geek-speak and allowing business professionals to embrace change and adopt new technologies and strategies at the right-time for them.”- Brian Fanzo
For a long time Brian made it his goal as a technology evangelist, keynote speaker, and tech geek to help his clients and community embrace their Fear of Missing Out (FOMO) with the gadgets, tools and software automation that he uses everyday. But most people don’t like change let alone have the time to stay on top of everything. Truth: embracing the fear of missing out is scary.
With FOMOFanz, Brian translates geek-speak. Each week listeners get insights and updates about what is going on with the latest gadgets, technology, social media trends and more. The goal of the show is to help cure FOMO and ultimately help people enjoy a life full of the “Fun of Missing Out” or better yet JOMO “Joy of Missing Out.”
Who is Brian Fanzo:
SPEAKER. STRATEGIST. FOUNDER
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency.
Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, SnapChat and Facebook Live. He was recently awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and has been nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.
In 2016, Brian keynoted in 10
countries at more than 40 events highlighting his passion for
change, collaboration, and community - dubbed the 3 C’s these are
the foundation of his first book A Millennial Mindset due out