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FOMOfanz is simplifying the complex and translating the geek speak to cure your fear of missing out.  Hosted by Brian Fanzo, Founder of iSocialFanz, global millennial keynote speaker, and change evangelist.  Brian leverages his 9 years working in cyber security for the Department of Defense, his 2 years in cloud computing and social business combined with the past 4 years as an international keynote speaker and CEO of a social media strategy agency to share a unique perspective on a wide range of topics.  Brian is best known by @iSocialFanz the personal brand he’s grown to over 250k followers while being a proud Millennial and Dad of three girls.  FOMOfanz leverages Brian’s Think Like A Fan philosophy to provide unique access for his community live streaming the podcast each while being a daily content creator on SnapchatInstagramFacebook Live and Periscope.  Brian also co-hosts a podcast called SMACtalk with Daniel Newman which focuses on social, mobile, analytics and cloud that’s in it’s 4th year.  

Sep 6, 2017

With so many channels and so much content being created daily by brands, entrepreneurs and creators, is adding to the content noise even worth it for brands in 2017?  I tackle this question and share my key changes that must be embraced and understood to succeed with content marketing in this digital on-demand content overload world we live in.

  • Consumer Respect
  • Define Creator Success
  • Know where your customer is and their behaviors for consuming content!
  • Field of Dreams Amplification Game is Over
  • Influencer Trust and Importance of User Behavior Shift!

Content isn't king, Great content is king and that's determined by your target audience

With Content Marketing World happening in Ohio this week I thought it was the perfect time to answer some of the most popular questions I hear around content marketing?

  1. Why do you want to create content?  If you can’t answer this don’t move on to what platform you want to use?
  2. What does success of your content look like?
  3. Is content really king?
  4. How often should I create content?
  5. Where should I start with my content marketing in 2017?
  6. How do I know what content I should create? Content for me or for my audience?
  7. How do we create great content around our email inbox like Chris Brogan and Jim Keenan my two favorite newsletters.
  8. What data should I measure when creating video and live streaming video content?
  9. What role does content have in building trust, how does that work with influencer marketing?
  10. What is the risk for posting too much content or overwhelming my users during certain times

Podcast episodes mentioned

Should I create a vlog or podcast?

Live video at events

Follow hashtag #CMworld on twitter to stay in the know on everything content marketing.