Sep 6, 2017
With so many channels and so much content being created daily by
brands, entrepreneurs and creators, is adding to the content noise
even worth it for brands in 2017? I tackle this question and
share my key changes that must be embraced and understood to
succeed with content marketing in this digital on-demand content
overload world we live in.
- Consumer Respect
- Define Creator Success
where your customer is and their behaviors for consuming
of Dreams Amplification Game is Over
- Influencer Trust and Importance of User
Content isn't king, Great
content is king and that's determined by your target
With Content Marketing World happening in Ohio this week I thought it was
the perfect time to answer some of the most popular questions I
hear around content marketing?
do you want to create content? If you can’t answer this don’t
move on to what platform you want to use?
does success of your content look like?
content really king?
often should I create content?
should I start with my content marketing in 2017?
do I know what content I should create? Content for me or for my
do we create great content around our email inbox like
Chris Brogan and Jim
Keenan my two favorite
data should I measure when creating video and live streaming video
role does content have in building trust, how does that work with
is the risk for posting too much content or overwhelming my users
during certain times
Podcast episodes mentioned
Should I create a vlog or podcast?
Live video at events
#CMworld on twitter to
stay in the know on everything content marketing.