4 New Apps for Entrepreneurs to Build Their Personal Brand! #FOMOFanz 018
Every entrepreneur I know is working hard as squeezing as much value as the possibly can out of the 168 hours they have each week. So when entrepreneurs here guru’s or speakers like myself talking about investing in their personal brand they almost always tune out or scream I AIN’T GOT NO TIME FOR THAT!
Why Entrepreneurs Don’t Need to Invest in Personal Branding?
For so many personal branding is about developing your story, conveying your passion and delivering your value proposition all of which most entrepreneurs do really well. But as I break down in my #BeYourself online course personal branding is far more than storytelling its digital footprint development, social listening, content creation, content curation, social media management, establishing thought leadership, competitive intelligence and much more. On this episode, I wanted to talk about 4 apps that I love and that can help do some of these things in unique fun ways.
My links on the apps:
Buffer wrote a great blog post about Instagram Stories that I happen to be mentioned in that is a great read for those that want to go more in-depth with Instagram stories: https://blog.bufferapp.com/instagram-stories-bufferchat-recap
Check out my course #BeYourself - http://BeYourself.live
Influencer Marketing is growing in focus for brands but the INFLUENCERS as well as the BRANDS have so much to learn!
On this episode I talk about the latest drama with PewDiePie & Disney as YouTube’s biggest star gets kicked and deserved it but Disney should get kicked too!
Link from The Guardian mentioned on the show:
Online Personal Branding and Digital Storytelling Course I created and mentioned on the show: http://BeYourself.Live
Breaking News: Can’t fix stupid, Must establish trust in business today! With influencer marketing that trust must be between:
No one contract, brand or event is worth jeopardizing the trust and authenticity between the influencer and their community! Any brand who hires an influencer that expects them to change or any influencer that works with a brand that might jeopardize that authenticity with a community is destined to fail!
View my keynote on Influencer Marketing:
Interested in sponsoring this show or having me speak at your upcoming event send an email to Fanzo@iSocialFanz.com
I couldn't hold back any longer....
This is a full on 100% RANT episode about live video!
I couldn't hold back any longer.... This is a full on 100% RANT episode about live video! I couldn't hold back any longer as I figured 16 episodes in was a good time to share my unfiltered thoughts on the current state of live video spefically on how brands are using the new apps to create crappy boring content and not leveraging the power of apps like Facebook Live, Periscope, YouTube Live, Twitter Live and others.
It’s time we start talking about WHAT DOES SUCCESS LOOK LIKE.. before we start building out strategies for new media solutions such as live video, augmented reality and virtual reality. I've built out a simple execution strategy for all of my live video projects:
I discuss this in more detail and break down the mindset required to embrace live video which most brands aren't embracing hence their live video execution has sucked!
I discuss why most suck at it and the future of live video as it relates to AR and VR and so much more!
New course mentioned: http://BeYourself.live
New sponsor: https://www.twentythree.net/
Follow me on Periscope at www.Periscope.Tv/iSocialFanz
Intro by Vincenzo Landino
The video is scary! Wouldn't it be nice to find a way to get over that fear of creating the video? Once over that fear, it would be awesome to learn how to grow a following on YouTube. Beyond growing a following on YouTube, don't you want to know how successful YouTubers create such consistent content and how they became a YouTuber. Let's face it we would all love to become a BOSS on video.
On this SPECIAL episode, I did a two-part interview with my good friend Amy Schmittauer. Amy and I have been good friends couple a couple years as I first discovered her podcast then instantly became a subscriber of her YouTube channel. I also happen to be responsible for introducing her to my good friend Vincenzo Landino who is now her fiance and business partner at Aftermarq. Amy is boss when it comes to every aspect of her career and when I found out she was launching her book I couldn't have been more proud. So on this two part podcast I discuss with Amy her journey to becoming a YouTuber, video best practices, her January Vlog Everyday project with Vincenzo and counting down to the big book launch. The second part of the interview was done when I arrived in Columbus Ohio on the day of her book launch. We discussed the process, my admiration and respect I have for everything she does as well as some exclusive insights into video’s role in promoting products like a book launch.
Get your hands on Amy’s book at www.VLogLikeAboss.com
#VlogLikeABoss + #AskGaryVee GIVEAWAY Details:
Winner Announced on the LIVE recording of FOMOFanz Feb 7th at 4 pm. You can watch here: https://business.facebook.com/iSocialFanz/videos/736768179804310/?business_id=689364254544703
Of course, we had to talk video on video! Watch the part 1 (first 30 mins) we recorded on Facebook Live below:www.Facebook.com/iSocialFanz
Vlog Like a Boss has finally arrived! Amy Schmittauer is here to show you how to kill it online with video blogging. With a collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come.
Who is Amy?
Amy Schmittauer is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker, and Author— she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
Entrepreneurship is about working for yourself not working by yourself. Throughout my entrepreneur journey I’ve had many ups and downs and pivoted more times than I can count, but I’ve never once lost faith or wanted to give up thanks to the amazing community and leaders that influence me daily.
We > Me
To build a great WE you must first be the best ME you can be and that requires self-awareness as well as the advice and leadership of a strong core group of honest leaders. As I analyze the origin of many of my strongest business relationships each person is incredibly unique, the value they each provide me is different, and the steps taken to build the relationships is varied. My most influential relationships range from coworker turned friend to me being a fan of an author then reaching out on Twitter to mutual interests expanding to business partnerships.
Influence comes in all shapes, sizes, and backgrounds and in this latest episode of FOMOFanz I share the stories of some of those unique relationships highlighting a handful from the 40 leaders listed on my blog link below:
In this episode I picked out a handful from the list of 40 to discuss the unique relationship and in many cases the dynamic path to becoming influential in my life.
It's a crossover event as I took the opportunity to interview my SMACtalk co-host Daniel Newman as we cover a wide range of topics as I put on my hardcore host pants.
Many know of Daniel’s recent successes as an entrepreneur, best-selling author, and keynote speaker. Few know the story that enabled him to become the successful businessman he is today. In his early 20’s Daniel was a globally recognized DJ leveraging mutually beneficial relationships and honest hustle. These core entrepreneurial traits allowed him to smoothly transition and propel his next career as an audio visual sales executive. But, every story has lows and life lessons. Tune in to hear how Daniel still relies on high-touch relationship building and hard work to manage his speaking career and keep his five businesses profitable and how the bumps in the road made him a better entrepreneur and overall better human.
“Building relationships internally with your team is just as valuable as the external ones you build that bring profit” - @DanielNewmanUV
Who is Daniel Newman:
I love technology, but I am also extremely passionate about digital transformation and strategy because I believe technology can only reach its potential when it is intertwined with humanity. When people and technology work together to meet their potential, the business results will follow. This is where I come in.
I am an entrepreneur focused in the Technology and Digital Space. Founder, partner and operator of 4 companies ranging from my role as Principal Analyst at Futurum Research, a Technology and Analysis firm to the CEO of Broadsuite Media Group and President of Digital Agency V3B.
Prior to my days as an entrepreneur, I served as the CEO of EC3, a hosted IT and Communication services provider. Prior to that at the spry age of 28, I was the CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Unified Communications and Audio Visual Technologies.
I am also an author and contributor to some of the world's largest media outlets. A regular on Forbes, Entrepreneur and The Huffington Post, as well as the author of 5 Amazon Best Selling Books:
Principal Analyst and Founding Partner: www.Futurum.xyz
CEO Founder of Broadsuite Media Group: http://www.broadsuite.com/
Co-Chief Executive Officer: www.v3b.com
Partner and Co-Founder: www.xvalabs.com
On this episode, I was coming off a couple of days with the flu and felt the overwhelming pressure to create content and do things for no other reason than those in my industry and those I look up to where doing so. That mindset inspired this episode which is the advice I gave myself and hope by sharing will help you realize that keeping up and doing what others are doing, doesn’t help you accomplish your goals or become closer to achieving your success!
Everyone is hustling, everyone is busy, and everyone is creating and doing it all, but if their goals and ideas of success aren’t the same as ours why are we trying to keep up with them?
What is FOMOFanz Podcast
“ My goal for FOMOFanz is to turn the fear of missing out on the joy of missing out by translating the geek-speak and allowing business professionals to embrace change and adopt new technologies and strategies at the right time for them.”- Brian Fanzo
For a long time, Brian made it his goal as a technology evangelist, keynote speaker, and tech geek to help his clients and community embrace their Fear of Missing Out (FOMO) with the gadgets, tools and software automation that he uses every day. But most people don’t like change let alone have the time to stay on top of everything. Truth: embracing the fear of missing out is scary.
With FOMOFanz, Brian translates geek-speak. Each week listeners get insights and updates about what is going on with the latest gadgets, technology, social media trends and more. The goal of the show is to help cure FOMO and ultimately help people enjoy a life full of the “Fun of Missing Out” or better yet JOMO “Joy of Missing Out.”
Who is Brian Fanzo:
SPEAKER. STRATEGIST. FOUNDER
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency.
Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live. He was recently awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and has been nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.
In 2016, Brian keynoted in 10 countries at more than 40 events highlighting his passion for change, collaboration, and community - dubbed the 3 C’s these are the foundation of his first book A Millennial Mindset due out Spring 2017.
My first week of travel and I dropped the ball. Didn’t record while out of town so I had to make up for it by covering three of my favorite buzzwords: transparency, change, and collaboration.
On this episode, I break down the difference between transparency and oversharing and what role transparency plays in building digital trust. I stress that transparency doesn't guarantee trust rather it gives people and an authentic window into who you are and why you do what you do. I also wanted to simplify the conversation around transparency explaining how to factor in risk vs. reward when deciding what and how you want to embrace transparency.
Mindset Change for Collaboration
On the SMACtalk podcast I bring up my "3 T's" almost weekly as trust, training, and tools in that order are essential for all deployments and integrations of technology in this digital age. I discuss my use of a new tool Cisco Spark and the importance of building a couple around the change to leverage any collaboration tool including Slack, Microsoft Yammer, Jive or even Google Drive. I can't talk change without reminding people that it's not about forcing change rather inspiring it, teaching it, and doing it.
My Breaking News Moment:
Education and learning aren't the responsibility of your boss or your company rather any person that wants to succeed and achieve success in 2017 must take ownership of their learning and embrace what learning methods work best for you.
Podcast Exclusive - Sponsored by Delmondo.co
I broke down the importance of K.I.S.S. or keep it simple stupid and the reason I've become an early fan of the new collaboration tool Cisco Spark. Collaboration tools struggle to integrate new features like chat, video, and document sharing in an easy way that allows for user management as well as the scale of the collaboration community but my early impression of Cisco Spark is that simplicity was the focus from the start.
During the show I mentioned the following links:
Guest on Podcasts:
Tools I mentioned:
It’s time for another throwback Thursday and based on the last time, you guys are going to enjoy this. On this episode, I’m bringing back one of the rawest and most talked about podcast interviews I gave in 2016 with my good friend Bryan Kramer. Bryan is a great interviewer and because of our friendship he was able to get me to open up on a wide range of topics from vulnerabilities to life lessons to my path to becoming a speaker and much more. I have a feeling you’re going to really enjoy this interview. Make sure to check out Bryan’s two books both of which I have read and the links to his website and podcast are listed below.
Throughout his many successes, Brian has kept true to his authentic self both on and off stage. Being vulnerable in this way has not been an easy feat to accomplish but the rewards, both professionally and personally, have far outweighed the risks.
Listen in as we discuss how vulnerability, authenticity, and honesty can pave the way for a successful and rewarding career in public speaking.
Make sure to check out Bryan Kramer and his podcast The BK Show.
Here is a link to this show's original notes with some quotes and links that you can only get on his site. http://www.bryankramer.com/brian-fanzo-power-public-vulnerability/
About Bryan Kramer:
Bryan Kramer is a renowned social business strategist, global keynote speaker and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.
This weekend it hit me that I wouldn’t be attending CES 2017 this upcoming week and it sent me to a place of disappointment and darkness as I was missing out. This is something I’m not proud of but it happened and I believe I’m better because of it and I hope by sharing this others can see they aren’t alone and that there is a better way.
As a massive tech geek and event nerd the International Consumer Electronics Show in Las Vegas is one of the biggest events of the year with over 165k people attending. Last year I spent 8 days in Vegas around the event doing everything from flying a drone to automating an entire house to test driving a BMW that had yet to hit the market. This year I was planning on attending with a client of mine to host their booth and do a presentation on their behalf around the value of live video for technology brands. After much discussion they came to the decision that it would be better to pull out of CES at the last minute and focus on Mobile World Congress in Barcelona, which surprised me but I 100% supported.
So as I do, I posted to Facebook and sent a couple messages to the media outlets that I had interviews scheduled with that I wouldn’t be attending this year’s CES and I would be following along online and hopefully see everyone next year. The outreach from friends and peers was great as I have an amazing community including many offering for me to crash at their hotel and even some willing to take my list of must see booths and live stream it directly for me to see. I’m truly thankful to have such an amazing community but even with all that support not attending CES this year hit me harder than I thought it would.
As I replied to messages and started to see friends like Robert Scoble and Daniel Newman posting about CES, I started to feel bad for myself and then mad that they were going and I wasn’t. I’m an optimistic passionate person that seldom gets mad and rarely gets stressed but for some reason my FEAR OF MISSING OUT really hit me hard.
That led me down a dark path that included uninstalling apps and coming up with a plan to act as if CES wasn’t happening. Thankfully it only took a couple hours and some soul searching to realize that's not who I am, that’s not how I would want my community to act when I go to events. You’ll hear how I refocused myself and leaned on some friends and the community and what I learned from this experience and my reason for sharing it publicly with you the FOMOFanz podcast community.
How I will be monitoring CES from my iPhone and how i’ll configured my twitter app to filter the noise around #CES2017 hasthag so I get as much value as possible while not at the event this week.